It is difficult to build a website that works. You can make a mistake in the first 50ms . It's clear that visitors don't have as much patience these days. Let's give you some tips to help you create beautiful UX.
While it would be easy for internet users to complain about being too spoiled and blame others, the truth is that UX design quality has increased so dramatically in recent years that there's no room for errors.
How can you stay ahead of the curve in an ever-changing market? How can you create a website that is easy to use, clear in your message, and beautiful? Despite how daunting the task might seem, there are still ways around it.
We asked New York custom web designers for tips on improving a website without spending a fortune. We'll be sharing their tips below and helping you to boost your online presence. Let's
1. Make Sure Your Site Is Responsive
You probably know that more people are accessing the internet via their mobile phones. Google and other search engines have realized this trend and started penalizing sites that are not responsive by not ranking them higher in search results.
You can update your website to be more responsive and mobile-friendly if you don't have the time. Not only will a responsive design improve your SEO but it will also increase the user experience and help you retain more visitors.
2. Improve Navigation
You can't ignore navigation in your UX design. People will quickly become frustrated with your website if it is a maze. Unlike a real maze they will be able leave when they want. It's not a good idea to create a website that is difficult to navigate.
Avoid cluttering your menu or navigation bar with unneeded items. Be descriptive, but concise in your labels. Keep your most important pages only a click away.
3. Decrease Loading Times
Page load times are directly related to bounce rates. This means that the slower your website loads, the more people will leave and never return. This is in line with the earlier point about internet users' patience.
A trusted digital marketing firm can tell you how important website speed is to your overall digital marketing goals. If your website is slow, it's time to make improvements.
Users love to control their actions but also want to be guided along their journeys. It might seem that a button clearly indicating what you want the user to do is unnecessary, but it's not.
CTA buttons that stand out will increase conversion rates. Use contrasting colors and actionable words such as Learn More, Sign up, Get Started, etc. to make your CTA buttons stand out.
5. Spread Things Out
You can improve your website's UX design by adding more negative space (or white) to it. This might make you wonder why. Why would you want to create a website?
Yes, you do want to overload your users with information. Internet users tend to scan content rather than read it. Therefore, spreading the information makes it easier to digest and improves retention. You can also highlight the CTAs mentioned in previous sections and make them stand out.
6. Use More Images
A picture is worth a thousand sentences. It doesn't matter if it is a drawing or GIF, a video or a photo. It is more likely than any text to attract attention, regardless of how interesting.
While incorporating high-quality visual elements into your website is a good idea, remember to follow the guidelines regarding white space and prominence of CTAs. Many websites offer stock photos that you can download for free, even if you don't want to pay a photographer.
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